What Can Marketers Do in a Time of Crisis?
May 9th 2009. By Alex Romanovich I recently sat down with my friend, Pete Karinik, the founder of The CMO Club (www.thecmoclub.com), to have a frank discussion about crisis and how marketers should...
View ArticleCan Social Media Marketing be Outsourced? Again?
May 17th 2009. By Alex Romanovich Oh no! I don’t want to scare you – this is not yet another post about whether Social Media Marketing (SMM) can be outsourced or not. Instead, it is a brief...
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Social Media Marketing – Back to Basics.
I was recently asked – what is Social Media Marketing and Viral Marketing? How do I get started? I think it is important to start with basics, since there is a lot of ‘sophisticated Internet advice...
View ArticleIs Social Media Just Another Channel?
June 10th 2009. By Alex Romanovich Yes, it is another channel, however, it is also forcing corporations (brands) to look at how they engage with their clients, how they use information, and how they...
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Seven Steps to Creating a B2B Community on Twitter
Kent Huffman is the CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman Twitter. It’s all the rage in the social media world these days. But how can you best...
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Seven Steps to Creating a B2B Community on Twitter (cont’d) – Greenlight360...
August 24th, 2009. By Kent Huffman, CMO at BearCom Wireless. You can follow him on Twitter at www.Twitter.com/KentHuffman The Company Greenlight360 describes itself as an “Internet television...
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